Sell Books Directly from
Your Storefront
Sell directly and keep all of your revenue
Brand packing slips with your logo and let Lulu handle the logistics
Collect email addresses to build direct connections with your audience
Discover What You Can Do With Lulu Direct
Connect your ecommerce store to Lulu’s global print and fulfillment network, so you can sell under your own brand, build direct customer relationships and automate delivery from checkout to doorstep.
Own Your Audience.
Automate Your Book Fulfillment.
Marketplaces can help readers discover your work, but your website is where your brand, audience, and customer data belong. With Lulu Direct, you can sell books and custom print materials directly from your own storefront while Lulu handles the operational complexity behind the scenes.
“Lulu Direct has offered me freedom and the ability to focus on other business areas by taking the shipping off my hands.”
Joselyn Martinez
themodernwomanplanner.com
“Having my own store has given me the freedom to look at my creativity as a profitable business and lifelong career.”
Phoebe Garnsworthy
phoebegarnsworthy.com
1. Create a Free Lulu Account
Create your free Lulu account to set up your book or print product, including format, files, pricing, and product information.
2. Build Your Product
Once you sign up, you'll have access to all 3,000+ book format combinations Lulu offers and the freedom to design your interior and cover PDFs. Easily choose your options for book size, binding type, paper type, cover finish, and more!
3. Connect Your Storefront
Integrate Lulu Direct with Shopify, WooCommerce, Wix, or connect through Lulu’s Print API. Once connected, your store can send orders directly to Lulu for automated print and fulfillment.
4. Sell Direct and Fulfill Automatically
When a customer places an order, Lulu receives the order details, prints the product, and ships it directly to your customer. You keep ownership of the storefront experience while Lulu manages production and delivery.
Learn how you can sell your books from your website using print-on-demand with Lulu Direct. Know your customers, profit with your book, and enjoy features like white-label drop shipping, product variant support, and book bundling.
Lulu Direct enables authors, creators, businesses, and publishers to take advantage of direct-to-consumer sales, combined with the ease and flexibility of print-on-demand. Have high-quality books, workbooks, journals, magazines, calendars, and more custom printed.
How Do Books Help Scale Your Business?
Boost Brand Credibility & Turn Your Content Into a Book
Retain Customer Data
White-Label & Automated Fulfillment
Keep 100% of Your Profit
Scale Without Warehousing
Launch new products, keep existing titles available, and reach customers globally without storing inventory or managing reorders.
Expand Your Product Catalog
Create books, workbooks, journals, magazines, calendars, planners, and bundled products that support your brand and revenue goals.
Create a Branded Product Experience
Package your expertise, course content, or intellectual property into premium print products your audience can buy directly from you.
