Selling Books from Your Site Has Never Been This Simple
Learn how you can sell your books from your website using
print-on-demand with Lulu Direct. Know your customers, profit with your book, and enjoy features like white-label drop shipping, product variant support, and book bundling.
Keep 100% of Your Profit
Sell directly and keep all of your revenue
White-Label & Automated Fulfillment
Brand packing slips with your logo and let Lulu handle the logistics
Retain Customer Data
Collect email addresses to build direct connections with your fans
Discover What You Can Do With Lulu Direct
Lulu Direct enables authors, creators, businesses, and publishers to take advantage of
direct-to-consumer sales, combined with the ease and flexibility of print-on-demand. Have high-quality books, workbooks, journals, magazines, calendars, and more custom printed.
Turn Your Content Into a Revenue Stream
Skip the crowded marketplaces and start selling from the one place your audience already trusts: your website. Create a free Lulu account today!
“Lulu Direct has offered me freedom and the ability to focus on other business areas by taking the shipping off my hands.”
Joselyn Martinez
themodernwomanplanner.com
“Having my own store has given me the freedom to look at my creativity as a profitable business and lifelong career.”
Phoebe Garnsworthy
phoebegarnsworthy.com
Create a FREE Lulu Account
Start by creating your free Lulu account and add any important information pertaining to your book including project details, copyright information, promotional info, pricing, and more.
Build Your Book
Once you sign up, you'll have access to all 3,000+ book format combinations Lulu offers and the freedom to design your interior and cover PDFs. Easily choose your options for book size, binding type, paper type, cover finish, and more!
Integrate With Your Site
Lulu Direct integrates with your website for a seamless and on-brand shopping experience for your audience. Plug into our global print network with websites such as Wix, Shopify, WooCommerce, or sell with Lulu’s Print API.
Sell Your Book & Make Money
Once your store is integrated, add your completed products to your store and watch the orders roll in. When an order is placed, your book’s files are sent to the printer, where where we'll print and dropship your book directly to your customer.
Learn how you can sell your books from your website using print-on-demand with Lulu Direct. Know your customers, profit with your book, and enjoy features like white-label drop shipping, product variant support, and book bundling.
Lulu Direct enables authors, creators, businesses, and publishers to take advantage of direct-to-consumer sales, combined with the ease and flexibility of print-on-demand. Have high-quality books, workbooks, journals, magazines, calendars, and more custom printed.
Build Brand Authority
Position yourself as an expert with a professionally published book that builds trust and credibility.
Diversify Revenue Streams
Turn your existing content into a physical product you can sell directly — with no inventory or upfront costs.
Reach a Global Audience
Lulu prints and ships worldwide, so you can deliver your content to customers wherever they are.
How Do Books Help Scale Your Business?
Build Brand Authority
Position yourself as an expert with a professionally published book that builds trust and credibility.
Diversify Revenue Streams
Turn your existing content into a physical product you can sell directly — with no inventory or upfront costs.
Reach a Global Audience
Lulu prints and ships worldwide, so you can deliver your message to customers wherever they are.
Boost Brand Credibility & Turn Your Content Into a Book!